Frito Lay Case Study

Develop A Plan for Implementing the Chosen Alternative hall porters Generic Business outline Cost leash system It is a low comprise strategy focusing on broad mass market. Requires secure scale facilities, tight make up and viewgraph controls and apostrophize minimization in selected functional areas like manufacturing cost, marketing, r & d and advertising Reasons for cost reducing- learn experience Frito deposits is a ecumenical leading manufacturer of insect bite chips and has 8 to 10 top ten famous punctuate with deformity the true clients. They have skills and thereby maturation the productivity of the labour.Specialisation and division labour Standardization of work whitethorn increase productivity by labour. Efficency is the cite factor with less training. Economies of scale Mass production entrusting reduce the cost. As per test market, Frito sends will be serving about 1. 98 million households that are identified as users of snack chips at the area o f Minneapolis St. Paul Metropolitan. As such, confine of expenses can charge lower determine to customer Low bell strategy serves as a barrier of initiation to competitors Differentiation Strategy It is pursued when the product can be differentiated fair weather Chips Multigrain Snack is a crispy consisting of kick the bucket whole wheat, rice, corn whisky and oat flours with lightly salty multigrain taste and or so sweet aftertaste. scratch loyalty able to produce barriers to entry for fresh entrants Frito Lays has expert respected stigmatize shit with their other known denounce and it is difficult for competitors to entry for new entrants due to high gear cost of marketing. Frito Lay could use their brand name as the pigment differentiating strategy in attracting new customer 3. Focus Strategy Focuses on definite segments of the market in selling productsFrito Lays come in market segment is those who is fetching snack but not everyday because of health sur e concerns equal to(p) to focus efforts on particular fair game market segment more efficiently Develop A Plan for Implementing the Chosen Alternative doormans Generic Business Strategy Cost leaders Strategy It is a low cost strategy focusing on broad mass market. Requires good scale facilities, tight cost and strike controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertisingReasons for cost reduction- Learning experience Frito Lays is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour. Specialisation and division labour Standardization of work whitethorn increase productivity by labour. Efficency is the key factor with less training. Economies of scale Mass production will reduce the cost. As per test market, Frito Lays will be serving about 1. 8 million households that are identified a s users of snack chips at the area of Minneapolis St. Paul Metropolitan. As such, stamp down of expenses can charge lower price to customer Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiated Sun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste.Brand loyalty able to create barriers to entry for new entrants Frito Lays has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy Focuses on certain segments of the market in selling products Frito Lays target market segment is those who is taking snack but not everyday because of health conscious concerns Able to focus effo rts on specific target market segment more efficientlyFrito Lay Case StudyDevelop A Plan for Implementing the Chosen Alternative Porters Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertising Reasons for cost reduction- Learning experience Frito Lays is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour.Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. Economies of scale Mass production will reduce the cost. As per test market, Frito Lays will be serving about 1. 98 million households that are identified as users of snack chips at the area of Minneapolis St. Paul Metropolitan. As such, Control of expenses can charge lower price to customer Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiatedSun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste. Brand loyalty able to create barriers to entry for new entrants Frito Lays has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy Focuses on certain segments of the market in selling productsFrito Lays target market segment is those who is taking snack but not everyday because of health conscious concerns Able to focus efforts on specific target market segme nt more efficiently Develop A Plan for Implementing the Chosen Alternative Porters Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertisingReasons for cost reduction- Learning experience Frito Lays is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour. Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. Economies of scale Mass production will reduce the cost. As per test market, Frito Lays will be serving about 1. 8 million households that are identified as users of snack chips at the area of Minneapolis St. Paul Metropolitan. As such, C ontrol of expenses can charge lower price to customer Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiated Sun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste.Brand loyalty able to create barriers to entry for new entrants Frito Lays has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy Focuses on certain segments of the market in selling products Frito Lays target market segment is those who is taking snack but not everyday because of health conscious concerns Able to focus efforts on specific target market segment more efficiently